Joaniaas Jacket

ECO BEFORE IT WAS COOL

Do as little harm as possible. Do as much good as imaginable. Enable a sustainable wardrobe with products people love.

ARMEDANGELS has one mission: use their business to protect all life. If the system is to change, WE must change the system.

So starting out with the humble tee, they took their oath against wage slavery, chemical shortcuts, and mass-producing pure crap, and transformed themselves into one of the first clothing brands to put people and planet first.

Making products to the best possible standards for people and planet is not enough. So, beyond product they aim to be an agent of change - changing culture, consumption and lifestyle choices. They obsessively rethink and re-engineer the way things are until they've created real solutions for a more sustainable future and enable others to do the same.