Do you have any daily rituals?
Coffee first thing is a must! Just the one lasts me all day. Twice a week I do pilates & run (always first thing), date night with my husband once a month (my favourite date is a nordic circuit) & I still read my boys a book and snuggle every night. Also, I have to admit, I do check instagram every night before I go to bed.
What advice would you give your younger self?
Be patient, be present, try not to sweat the small stuff - life just gets better!
What is your favourite piece of clothing and why?
Jeans, I live in them. Dress ‘em up, dress ‘em down. One perfect pair can do so much. That’s my style. 2nd favorite, a white t-shirt.
Why did you choose to focus on fashion and design?
Did you know that the garment industry is the second biggest polluter in the world, next only to the oil industry? No … I didn’t either. Being a consumer myself, that information didn’t sit very well with me.
Not all production is bad but “Fast Fashion” is a major issue, for so many reasons. This type of mass-production is filling landfills, causing labor exploitation issues, and in my personal opinion, teaching the younger generations not to value anything, and that everything (including clothing) is disposable. This is not the way I want my children to grow up. I want them to care for their belongings, work hard to get things they really want, and to value their belongings.
What are you most proud of?
We started an in-house line: Sattva by Sarah in 2021, it began with 5 linen pieces. I designed styles that were missing from what our suppliers offered, but I knew our customers needed. We now have about 20 styles plus a knitwear collection that I design and have produced in Peru. Our customers keep coming back for it - I think that’s pretty cool!
We also opened a sister store in July of 2022, it’s called Another Shop, located on the Halifax waterfront in the Queens Marque. I’m very proud of this shop too and how it completes our little triangle of operations.
Who has been the most influential to help you establish your business?
My whole staff, past and present, each one of them has taught me so much and contributed to the development of our brand.
Who couldn’t you live without?
My team right now is stronger than ever, I am so grateful to have them and super excited for the year to come.
And to our customers! Without them we wouldn’t exist.