Charli is pledging to work towards complete traceability and ethical consideration as their primary focus. Their aim is to constantly reduce the use of raw materials, energy, water and chemicals by implementing the latest developments and technologies.

The cotton they use is sourced under the Better Cotton Initiative BCI. It reduces the environmental impact of cotton production, with up to 55% less pesticides and 14% less water being used. They are pledging to use only responsible kind yarns and abandon any conventional synthetic fibers unless recycled/post-consumer.

The fashion industry should not adversely affect the lives of the communities where manufacturing takes place. Animal welfare should never be comprised. If anything, it should only improve livelihoods and communities by supporting local farming and manufacturing communities across Southern Europe, The Far East and South America.