Olivia Dress

Charli was founded in London in 2008. Charli pays tribute to the simplicity of natural and renewable yarns, making every piece highly wearable and timeless. Each season a signature day to night aesthetic is developed with style-savvy women looking for delicate wardrobe staples in mind.

Though the brand is always aware of trends, styles are developed with longevity in mind for years, even decades, to come. That’s why sourcing of the finest materials is one of the brands most important objectives - like Grade-A cashmere sweaters, Peruvian Alpaca sweaters and hand knitted wool.

What started as a capsule collection of simple luxe basics at the London based brand, is now a renowned contemporary fashion brand.

The cotton they use is sourced under the Better Cotton Initiative BCI. It reduces the environmental impact of cotton production, with up to 55% less pesticides and 14% less water being used. They are pledging to use only responsible kind yarns and abandon any conventional synthetic fibers unless recycled/post-consumer.

The fashion industry should not adversely affect the lives of the communities where manufacturing takes place. Animal welfare should never be comprised. If anything, it should only improve livelihoods and communities by supporting local farming and manufacturing communities across Southern Europe, The Far East and South America.