Elk the Label

A pioneer of independent, Australian design, ELK was established in 2004 by Marnie Goding and Adam Koniaras in Melbourne, Australia. Leading with a philosophy of conscious fashion, the business was founded on a belief in creativity, innovation and authentic design, contemporary fashion and independent, ethically made products. These values have created a brand of enduring value.

To responsibly create product with enduring value through a thoughtful, intelligent design philosophy, crafted with an artisanal aesthetic. To lead a conscious business supporting traditional trades and a circular economy that operates ethically and transparently, in safe, fair and inclusive workplaces. To minimise our environmental footprint and create a positive impact on our local and global communities.